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Cannes you believe it? Those winners in full
Now we’ve got the Cannes advertising winners out of the way, let’s move on to the competition that really counts: Who Came Second? Let me explain. This is an annual grudge match between two players –...
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Look at the man next to you, now back to me, now look at the Old Spice sales...
Flushed with success at Cannes, the progress of Procter & Gamble’s Old Spice Red Zone Body Wash campaign, featuring hunky actor Isaiah Mustafa, seemed unstoppable. Now the geographical focus has...
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The Curse of Cannes strikes again
They’ll shortly be calling it the Curse of Cannes. Win a gong at the International Advertising Festival and sooner or later you’re bound to bomb. First there was the Old Spice Guy, who waltzed off with...
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Creative momentum for M&C, Wieden, Del Campo and – of course – BBDO
Just like the business and financial world, the advertising creative industry has its reporting seasons. The Cannes Festival represents the annual benchmark and we are now at the interim stage, with...
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The real winner at Cannes? John O’Keeffe, WPP’s worldwide creative director
When you can’t come up with a great idea, do the next best thing – plump for an all-star cast and baroque production values. If the ad is slick enough, maybe no one will notice the difference. Except...
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Google ads continue to pleasantly surprise
It’s good to see Google’s flush of Lions winners at this year’s Cannes International Advertising Festival is no flash in the pan. Currently, there are two excellent campaigns (or at least, two that I...
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Neogama founder and creative chief upsets the BBH applecart by trying to sell...
There’s an interesting ownership conundrum facing BBH and its 49% sponsor Publicis Groupe. Here is what I have learned. It concerns Neogama BBH, the global micro-network’s Sao Paulo agency. Its...
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VW’s Super Bowl ads – from “Little Darth” to just plain daft
Commercially, it’s the greatest show on Earth, with 30-second spots commanding over $3.5m apiece – an up to 30% increase on the previous season. ITV chief executive Adam Crozier can only gaze upon his...
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Clint Eastwood – the new face of Chrysler advertising is the voice of the US...
Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl this weekend. The ad is to last 2 minutes – meaning an upfront cost of about $14m. And that’s before...
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